Insights

blog

Walmart’s Digitally Transformed Sam’s Club and the PPID Model

Sam's are big stores in warehouse-type buildings aimed at small-business owners and other customers who buy merchandise in bulk.

blog

Niche Communities Online and the Colossal Rise of Micro, Nano Influencers (Part 3/ 3)

In the last two parts of the three-part series, we got to know about niche and niche communities plus Influencers. This part is about a

blog

Niche Communities Online and the Colossal Rise of Micro, Nano Influencers (Part 2/ 3)

In the last part of the three-part series, we got to know about niche and niche communities. This part is about Influencers.

blog

Niche Communities Online and the Colossal Rise of Micro, Nano Influencers (Part 1/ 3)

First, there was social media. Then there was more and more of them, until they became obsolete. That is, until fatigue kicked in, ‘traditional social

blog

The Buzz of Digital Transformation and What it Means to Practitioners

By the way, it is winter and the first thing he likes to see on a winter morning is the way sun beams stream down

blog

Demystifying Websites, Mobile Applications and their Future in 2021

Some of the most brilliant minds in the world of technology conceived and brought to fruition a “network of networks” called the Internet not overnight

blog

Building ‘Heroic’ Conversions for your Demand Gen Campaigns

The singular measure of success for a demand gen campaign depends upon its achievement of a commendable conversion rate. But planning campaigns to achieve an

blog

The Future of Digital Marketing

It is important to note that Digital Marketing is especially relevant and furthermore mainly targeted at millennials. It has changed the way brands and businesses utilize

blog

Winning Micro-Moment Battleground

Buyers today turn to the internet when they think of purchasing a product or a service. Over the period of time, we have become increasingly